In a survey conducted by American Express in October, 78% of 523 small businesses said that their holiday sales will impact whether they can keep their doors open in 2022. In the wine industry, it’s all about “OND”—October, November, December—the time wineries sell the most because of the holiday (and party) season. The popular reds have been bottled but not picked up due to the shortage of truck drivers. Lampley had to shift her marketing strategy to advertise other wines that were already on the market to offset the lost revenue.
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